How we reduced AWS Cloud bills of Katha Infocom Pvt Ltd by 49%

About Katha Infocom

Advertising Platform

150+ Employees

Delaware, USA

Katha Infocom Pvt Ltd is an organic advertising platform leveraging the power of AI and its users’ personal networks to revolutionize the advertising landscape in India. In 2024 alone, they have registered over 2 crore reach, 75% of its regional smartphone market, recorded over 20 crore ad impressions, and generated more than 30 lakh organic engagements for its clients.

Services Used

• Cygnius Optimize – Boost Your Bottom Line

"CloudVictor broke down our expenses and helped us cut about 49% off our monthly AWS bill! Their final report were extremely detailed, and data-backed, making it easy to verify and quickly act on their recommendations after a brief call. "

Harsh Vardhan Sharma

Chief Technical Officer, Katha Infocom Pvt Ltd

Challenge

Katha Infocom Pvt Ltd runs their webapps with backend and advertising CDN hosted on AWS to serve their customers. Their cloud infrastructure cost was increasing non-linearly with the growth in customer base, especially their CDN costs. They were convinced that their workload should not cost this much, and their in-house team was busy with other business-critical tasks focussed on revenue generation.

As a technology startup, non-linear growth in AWS infrastructure costs would eat into their bottom line leading to a cash crunch down the line. They contacted CloudVictor seeking help to reduce their AWS Cost to the maximum extent without compromising the performance of their application as well as their business revenue.

Analysis

To reduce their AWS costs, CloudVictor AWS experts carried out the following analysis before we came up with cost-cutting recommendations for them:

• We analyzed the AWS Cost and Usage Reports (CUR) for the past 3 months and have created a spreadsheet of charges for each of the AWS service used in their account.
• We analyzed the CPU usage, Memory utilization, instance type and usage pattern of all the AWS EC2 and RDS instances.
• We created and analyzed the real-time logs for all CloudFront distributions contributing to their bills.
• We analyzed their already purchased Reserved instances & Savings Plans.

Solution

We generated a list of recommendations on the following themes:

• Moving their EC2 workloads to correctly sized instances in the latest m7g instance family (best suited according to CPU & Memory patterns) with a significantly higher cost-to-performance ratio.
• Correcting the Saving Plan configuration to ensure discounts on > 90% of their EC2 usage.
• Moving their RDS workloads to correctly sized instances in the latest t4g instance family (best suited according to CPU & Memory patterns) with a significantly higher cost-to-performance ratio.
• Correcting the Reserved Instance configuration to ensure discounts on 100% of their RDS usage.
• Identified the frequently download images from CloudFront and fixed their encoding and format to reduce CloudFront bills and achieve a ~35% reduction in customer-facing image loading latency.
• We automated the start & stop lifecycle events of EC2 machines used by their employee during daytime so that the EC2 machine can be turned off for greater than 12 hours in the day.

Final Outcome

Katha Infocomm Pvt. Ltd. came to CloudVictor in August 2024 and their AWS charge for July 2024 billing cycle was $1700. With our recommendation implemented by the end of October ’24, their November 2024’s AWS Bill amount was brought down to $864 which is approximately 49% reduction.

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Business Impact

With these cost savings measures implemented, Katha Infocomm Private Limited was able to unlock cash flows of approx. USD 40,000 over the course of next 3 years which they will be investing into growth activities like hiring and influencer network expansion.

We at CloudVictor have more than 12 years of experience in architecting & maintaining complex AWS infrastructures. Our founding team consists of AWS & Amazon veterans who have built some of the AWS services that you use today, numerous BigData platforms and 3000+ TPS high scale web-services in various Amazon teams.

We are also an AWS partner and we have the required qualifications to manage the AWS environment for our clients efficiently as per AWS’s standard operating procedure. If you need to save your AWS cost or secure your AWS infrastructure for compliance & peace of mind, you can contact us.

"CloudVictor team enabled us to optimize our AWS costs and provide clear, actionable insights to our tech team."

Ishan Mohammed

Founder & Ceo, Katha Infocomm Pvt. Ltd.